Switzerland Tourism / Magazine 2014

For the summer campaign "Views" of Switzerland Tourism, we have taken the most beautiful photo spots of Switzerland in 360°.

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Beautiful panoramic views are part of the picture of Switzerland at home and abroad. For Switzerland Tourism, high image quality was particularly important for its «Views» summer campaign.

For this project, we went on a journey through Switzerland to the most beautiful photo spots. The high level of detail and the different perspectives give the viewer the opportunity to explore the pictures exploratively.

The images were used both for the printed summer magazine 2014, with a circulation of 500,000 copies worldwide.

In addition, the interactive 360° content could be viewed as an augmented reality element via a special app.

Year

2014

Client

Switzerland Tourism, Zurich

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