Ringier wanted to be the first media house to convince its consumers with infotainment with multimedia content at the highest level. This required unique, monothematic shots that offered a real experience.

The 360° images for the new iPad magazine had to be as close as possible and get under the skin. To be able to offer this, our comprehensive international network was necessary.

We pulled out all the stops and applied for the first order for Prince Williams for accreditation in the Royal Helicopter and Buckingham Palace.

The second theme, Global Baby, which was dedicated to the «The Global Baby», also faced a number of challenges that were overcome. For example, in order to obtain a unique panoramic view including sound of a birth or to make underwater photography possible with several small children, the production manager needs extensive clarification.

And it was only with the necessary network of photographers that the special 360° shots of the UEFA Champions League were produced.

The magazine, which could only be read on the iPad, but worldwide, made use of the then new multimedia possibilities of tablet computers and appeared in German, English and Chinese.

Year

2011

Client

the collection magazine, Zurich