A brilliant idea was born: to accompany top athletes in full action in order to show even non-mountaineers the real feeling on the mountain as close as possible. Our ingenious backpack system made the vertical 360° experience possible in the first place.

For these spectacular shots, we spent a lot of time developing a special backpack equipped with six cameras. The cooperation with the top alpinists Dani Arnold and Stephan Siegrist was especially important from the briefing to the support from afar during this safety-technically difficult outdoor shooting.

After the successful test shooting in Grindelwald, we knew whether the new construction would deliver what it promised and how it could be used.

A picture was taken automatically every 30 seconds during the tour. Together with 360° film shots, this resulted in an exciting mix during the postprocessing, which makes the ascent an interactive experience.

The result is not only a virtual ascent of the mighty wall with an impressive 360° panoramic view but also a sophisticated system with which the mountaineers can document their tours themselves.

The innovative pioneer project attracted a great deal of media attention throughout Europe and has won several awards – including the ADC Europe, Cannes Lions Bronze, ISPO Award and the Swiss Sponsorship Award.